Swhat makes your work uniquely yours
Untapped Lab turns your deep expertise in human potential, performance or wellbeing into a distinctive productized system.
Do these resonate?
Your expertise has been built through years of practice, pattern recognition and results. But much of its value still lives in your head. Exceptional people still need support to do extraordinary work.
and talented?
and ready to evolve?








To tap our potential so we can be better for each other.
There’s nothing like launching something of your own to test one’s level of self-awareness, desire to grow, or commitment to something greater. It’s an infinite game, the ultimate path.
The most innovative ideas in the wellbeing domain rarely begin as products. They begin as years of personal experiments, observations and hard-won insights. We are constantly challenged, take unforeseen forks in the road, and need to dig deep to keep our dreams alive. We do it for a sense of freedom and expression. It's a way to harness the fullest sense of what we offer — in our own unique way — to make this world a little better while we're here.
Your greatest asset may already be hiding inside the way you work: let’s uncover it.
The
mission.
Untapped Lab exists to energize experts by turning what they know it into something others can understand, experience, and use to thrive.
Whereby, sustaining a co-lab of exceptional founders directly influencing the wellbeing of 1M people.

I've spent 20+ years turning messy ideas into meaningful systems.
I'm an innovation strategist, startup catalyst, and mind-body practitioner who has spent two decades working at the intersection of human-centered design and human potential.
I help experts see the patterns inside what they know, extract the ideas worth owning, and design them into clear frameworks, methodologies and experiences people can actually use.
Working collaboratively, we form a lean-mean-powerful team to example what is holding you back, and co-create a compelling vision and system to propel your forward.
Focus workshops
Spotlight your strengths and audit your expertise, ideas and methods to identify patterns, principles and intellectual territory worth developing.
Flow Labs
Uncover new value from client problem spaces and integrate your strongest thinking into a coherent proprietary system that stands out.
Momentum sessions
Translate your system into distinctive assets around a client journey and value-based delivery model. Put it all to work with a clear roadmap.
untapped lab. untapped lab. untapped lab.
“Life is not a marathon – but a series of sprints (and strolls).”
Amena Lee - Founder of Untapped Lab
Join a community of wellness founders, experts and innovators.

Story - State - Strategy - Scale
Four anchors that open the doors to vitality.
Topics:
untapped lab. untapped lab. untapped lab.
say hello@untappedlab.co
Would love to hear what you’re working on, struggling with, thinking about, wishing for...
get in touch
There's a unique body of work hiding inside what you know.
A Clarity Session is a focused conversation to talk about who you are, what you've already built, and uncover where your strongest proprietary thinking may be hiding -- and whether there's an opportunity to turn it into a distinctive system.
No pitch deck required. Bring the messy thinking.

“It’s like I have my very own ‘vision therapist’ to hold me accountable!”

