Worked with the Philips Electronic Toothbrush (ETB) team of 12 leaders from R&D, CMI and Marketing in a design sprint to go from consumer insights to concepts for their innovation pipeline. Along with their existing consumer and trend reports, we developed a Stimulus Gallery of related worlds to “cleaning care”, “oral health”, “holistic health” and “emerging tech” to help stretch insights to 8 innovative territories.

Our 1-week sprint produced over 100 ideas to filter down through business critical success factors and brand criteria to ~20 viable concepts for their short-to-mid-term development pipeline. Client took workshop materials to further develop end solutions with internal teams.

Hired on a long-term contract to revamp their signature program (Zero to Dangerous), create their hiring academy (Flow Academy), and revamp a $10k/pp premium course for coaches renamed to "High Flow Coaching." This 100+ video course was steeped in world-class knowledge on how to teach flow, however was missing elements of instructional design (ie. proper sequencing, headlining, gamifying, etc) elements to truly capture the attention of students. Originally this self-study course had an average 20% completion rate being content-heavy. I turned this program into a experiential course with new sequencing, practice groups, demonstration videos, easy-to-consume content and learning materials that increased the completion rate to 80% (and NPS from 5 to 10 after the relaunch). After a year of gathering assets, we also successfully achieved ICF CCEU accreditation to support marketing efforts and increase sales.

We designed a consumer and expert immersion that would help client stretch their thinking on how to approach new product design from an R&D perspective. Our research took us far and wide in discussions from beauty, to health, to medicine, sustainability, emerging tech, TCM, culture and environmental factors.

After distilling relevant “territories” for field work, we crafted strong insight platforms to help design several dozen starter concepts. These were then narrowed down into 20 exciting new product innovations for the R&D department to invest in development for the short-to-mid term. They were tested and validated through several focus groups before narrowing down to top twelve ideas.

Worked with a global insights agency on the East Asia leg of their Durex research by doing field work and deep dive interviews with experts including: a sexologist, sociology professor, sex toy manufacturer, brothel owner and several pairs of couples. The goal of this ethnographic research was to explore attitudes, preferences, lifestyle habits, values and world views to uncover new territories in the ‘world of sex’ that go beyond pleasure and into sexual well-being for design inspiration.

After several market safaris, industry research and deep dive interviews, our research team spent two weeks going through a sense-making process to uncover the relevant themes to report back to global to present the final deck that combined insights from USA, Europe, Brazil, India and Russia along with our research from China and Japan.

I first came across Weightlessness as a client of its founder, Tom Fazio, who was my personal trainer. After being exposed to his book and philosophy of mind-body peak performance, I embarked on a 5 - year journey of bringing it to life in steps. First by translating his philosophy into a system, then learning curriculum, then tribe training concept, and now an online academy training high performers worldwide. It’s still a very boutique business but has been a passion-based, bootstrapped project that continues to evolve (and where I continue to evolve having personally trained 6 times in 100-day tribes while coaching participants in parallel). I’ve put skin-in-the-game here (plus sweat, blood, tears) and am working on a somatic coaching system to differentiate this product from anything available in the fitness industry.

Positioned around the need to condition our human ability to adapt to stress, and cultivate sensitivity to help with recovery, Weightlessness is a one-of-a-kind system for not only healing but navigating uncertainty.

We worked with a private hotel owner on revamping one of his existing projects: a 60-room resort on the outskirts of Shanghai that was losing traction and in need of an upgrade. After creating concept directions with a dozen wellness specialists and KOLs, we decided to build a prototype based on leveraging the mother company’s clinical license for an upgraded “wellness body check” based on Traditional Chinese Medicine principles – the world’s first TCM Retreat.

Working closely with an architectural and brand team, we built out the design direction and concept boards to test on a site visit of 20 KOLs and experts to walk them through the space and get feedback on the prototyped experience to minimize risk and find focus areas for next phase budget allocation.

Worked with a hospitality management group on revamping a 5-star beach resort. We conducted quant/qual interviews to discern personas of the new post-Covid traveler and worked with experts in the hospitality and travel industry to better understand drivers for holiday, validating three concept directions with them. Then took stakeholder team through a 5-day workshop to craft the core concept and began aligning teams on further development. Work culminated in a 2-day training experience to bring 400 staff onboard for further rollout.

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We worked with this large automotive engineering company to design a comprehensive wellness program and environments to cue new behavior. We identified three spaces in their large industrial facility to promote healthier habits everyday, while linking the built environment with manager schedules. We physically built out three spaces: a gym, juice bar, and wellness quiet space (for learning, meditation and naps) and designed an annual 2-day Vitality Program led by internal leaders to sustain healthy habits ongoing.

Taking 10 Vitality leaders through an 8-week training, we were then able to run a 2-Day event for 400 employees. This was all done on a build budget of only $50k and a lot of executive support for change.

Worked with the Marketing Department, scientists and exercise physiologists to design a workshop blueprint for this insurtech solution. The client needed a blueprint for programs that would enable them to run engaging, impactful and educational workshops with their insurance clients and partners to inspire a movement of “measuring what matters” through PAI (a proprietary algorithm for wearables that detects cardiovascular fitness, linked to insurance wellness programs).