Between now and 2026, approximately $1 trillion of wealth will transfer from the baby boomer generation to their children, predicting that this technologically-savvy generation will choose online solutions over human advisors.

– 83% of Americans and 65% of Canadians already don’t use financial planners.

– Investing and trading apps have seen 55% increased growth in usage time in Q1 2020.

– TD Ameritrade added 3x more accounts in Q1 2020 than Q1 2019.

– Robinhood added 3M new accounts in H1 2020.

83%

83% of Americans already don’t use financial planners.

55%

Investing and trading apps have seen 55% increased growth in usage time in Q1 2020.

3X

TD Ameritrade added 3x more accounts in Q1 2020 than Q1 2019.

3M

Robinhood added 3M new accounts in H1 2020.

How do you reach this untapped investor target market?

Retail investors are using everyday digital media solutions to seek out information on investment opportunities.

Due to digital transformation of the investor ecosystem, issuers that leverage online tactics to complement their investor relations efforts tend to run into common challenges:

– The investor ecosystem is currently fragmented with many players and overlapping responsibilities.

– Lack of knowledge of digital marketing tactics, channels, and their performance

– Too many options for advertising on publications with unclear ROIs

– Limited access to refreshing prospective investor databases

– No relationships with ever growing financial influencers and groups

Are you ready to disrupt IR? Join us as a first mover in the digital relations FinTech niche. Ask for more information here.

Untapped Lab is the first complete SaaS for investor awareness, engagement and acquisition bringing investor marketing capabilities to anyone looking to amplify their story beyond traditional tactics.

Digital relations takes advantage of a growing trend in investor behaviour, a market estimated to be USD $1.5 billion.

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